Local SEO Resources for Small Businesses in Lacey, WA
From marketing templates to online advertising, Nosnas Marketing supports Lacey entrepreneurs and small business owners with tools to grow locally and beyond.
Local Services in Lacey
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About the Lacey Business Community
Lacey, WA is one of the fastest-growing business hubs in Thurston County. Its location right off I-5—just minutes from Olympia and less than an hour from Tacoma and Seattle—makes it a strategic spot for local companies to reach both regional and statewide customers.
The city’s economy is supported by:
Specialized business districts that attract retail, professional services, and light manufacturing.
A highly educated workforce of 130,000+, many trained at St. Martin’s University, South Puget Sound Community College (Lacey Campus), and nearby Evergreen State College.
Innovation spaces like the Lacey MakerSpace, giving entrepreneurs access to fabrication tools, tech, and training.
Strong partnerships with the Lacey South Sound Chamber and Thurston Economic Development Council, which provide business support and networking.
For small businesses, this means a built-in support system, proximity to major markets, and a community that values growth and collaboration.
At Nosnas Marketing, we help Lacey businesses stand out in this competitive environment. Whether you’re a new company looking to establish your presence or an established brand ready to expand, our local SEO, web design, and Google Business Profile services are designed to connect you with more customers right here in Lacey.
Local SEO Case Study
NCW Flooring, based in Lacey, WA, was a local flooring company offering installation and sales. Despite strong craftsmanship and customer service, the business struggled with visibility — potential customers simply couldn’t find them online.
The Challenge
No brand identity: NCW Flooring lacked a professional logo and branding.
No online presence: The company did not have a website or a Google Business Profile.
Low discoverability: Without local SEO signals, they weren’t appearing in search results when Lacey homeowners searched for flooring services.
The Solution
Nosnas Marketing partnered with NCW Flooring to establish their digital foundation:
Brand Creation: Designed a professional logo and brand identity to build credibility.
Google Business Profile Setup: Claimed, verified, and optimized the profile with categories, services, photos, and business details.
Informational Website Launch: Built a clean, mobile-friendly site highlighting services, contact information, and trust elements.
Local SEO Targeting: Focused on search terms like “flooring Lacey WA” and “floor installation Lacey”, aligning content with high-intent local queries.
The Results
Top Local Search Rankings: Within 60 days, NCW Flooring appeared at the top of local search results for targeted flooring keywords.
Increased Customer Calls: With an optimized Google profile, customers began calling directly from search results.
Enhanced Credibility: The new logo and website provided a professional first impression, instilling trust in potential clients.
Client Testimonial
⭐️⭐️⭐️⭐️⭐️
“Juan has been great to work with. Communication has always been great. Easy to work with and very knowledgeable. I would definitely recommend.”
— Nathan Wharton, Owner of NCW Flooring